Currently our customers are digital. We execute strategies to create a unique experience for your customers.
We’ve previously mentioned how important for customer service various digital aspects of a business can be, such as: Facebook pages, quality photos, an Instagram profile, a YouTube channel, a Twitter account and a website, all of which contributing to find clients and showcase products, right? However, if we don’t use these advertising methods from the digital era in a constant and proper way, then you’ll have these resources for fun only, a fan page for the sake of it, spending time and failing to produce any results; this indicates that you need to do certain optimizations towards improving all these aspects. Today, we’ll show you what to keep in mind.
How do you do customer service in the digital era?
You should be aware of the fact that for clients there’s a huge difference between having a physical business and one managed via a smartphone or a computer. If you visit a store, you can see the attitudes of the seller, which can generate a positive or negative bias towards him or her, depending on the body language involved; but when talking about customers preferring to maintain a digital contact, they want to obtain immediate responses, up-to-date information, a perfect aesthetic, that your business is aware of what “2.0” entails and that it handles it as the successful entrepreneurs of today handle the quirks of the digital era.
Your website
It should have a nice landing page, containing your most popular products, an attractive photo, a promotion and something identifying your business. This landing page should have both a header and a footer, the latter of which containing all the necessary information for the customer to contact the business, and it can be either a contact number or your social media profiles.
If your page offers physical products, it’d be good to put together a shipment system, in which you automate the purchases done through the page and you receive the relevant information for keeping control of your customers and speed up the purchase process.
Your social media profiles
These are your best allies, but you should be aware that, once created, you must be constantly optimizing and adding to them (just like your website). Once you have a group of followers interested in what you’re proposing and you see that the information you share on a daily basis becomes more accepted among the public, you’ll realize that posting info in your fanpages will translate into a constantly active audience which not only will lead to sales, but also publicity for the products you offer and which people like.