Customer service is becoming more and more important as days pass by; it’s what makes any business yield results, both economic- and clientele-related—in the latter case, it’ll help you keep it. In other words, customer service is something that you need to consider and take seriously from the very outset, meaning that you need to maintain the good aspects, correct bad attitudes you may have, and innovate every single day; this way your clients will feel glad to interact with your business—making for a pleasant consumer experience—, and you’ll make them return to your business every time they remember the enjojable moment they spent with you when they were about to make a transaction.
How to innovate to make consumer experience better
Slogan, aesthetics
You don’t have a slogan? Create one or hire a copywriter to do it for you, and if you do have a slogan already, study it and ascertain that it resonates with consumers, as it represents the first linguistic impression they’ll have from your business. This will generate the trust needed to make a deal later on. In addition to this, you should study the colors your business sports and ensure they are coherent with your offerings: there are some studies where they state which colors are most adequate for clients to identify the kind of business they’re dealing with.
Use technology
Begin by creating profiles in social networks, for you to have a place to share many photos describing your products and services. Many people only have a certain impression of a business, but they neither buy or order anything; unless they’ve been impressed by a banner or a good advertisment campaign, they’ll proceed to look for that seemengly interesting business via their smartphone, tablet or laptop in order to learn more and spend some bucks afterwards. This means that customers will gain more trust if you have a good fan page, some nice designs, an appealing Instagram profile, and a few YouTube videos.
“Using technology” and “innovate” entail having a website. There are many ways to create one: you’ll find free themes, blog templates and other resources that will make it easier for you to have your own homepage and improve customer experience.
There are many ways of doing this, and it’s best to be constantly moving. This doesn’t mean to do a radical change to the original formula that bears you fruits, but to do small optimizations to it every day; this way, you will get better results in both your consumer service levels and your monetary yield.