Experts in marketing all around the world have conducted studies, both online and offline, and have arrived to the conclusion that companies lose customers due not only to product failures, but mainly to their customer service.
Customer service, the foundation of any company
For businesses that are just getting started, what they should be focusing on the most is in studying the prices offered by competing companies so that they can offer products at the market’s reference price and singaling customers that they also want to earn a position in the market. After obtaining new clients via your offerings, the challenge will be to make at least some of those clients come back to you and to treat each new customer better than the previous ones, so that your customer care keeps on improving and clients keep asking for your services and preferring your attention, if they need it.
You’ll spread like wildfire—customer service is the best publicity you can have
It’s OK to invest in advertisement, deliver some leaflets at the streets, engage in social media, launch a couple of campaigns, run some product offers, et cetera, but if you don’t accompany all that with customer care, you won’t get the needed publicity: customers may be getting your product for its quality, but they will not recommend you if you don’t treat them well.
You’ll beat the competition
Don’t do the same things as your competition—create hype, and turn yourself into your competition’s nightmare by capturing every single customer, making them feel at ease whenever they talk to you, and making them appreciate your products and your business’ customer service. Customers prefer to feel at ease with the people they’re giving their money to, which is a very important detail for merchants to consider—customers work hard for their money and so will want to receive excellent attention in exchange; with this they’ll have no problems in giving their money to you and will prefer you over the competition.
Your appearance counts as service
Customers not only take into consideration your manners and greetings. You should know that your business’ aesthetic will make your customers to identify with your products, and subsequently lead to new negotiations.
Apply all these tips and you’ll see the differente. Customers are the most important thing in any company. Don’t ever fool yourself into thinking that you’re better than them and can afford to lose them—this is the worst thing anybody could do; even if you’re dealing with a toxic customer, you should learn that your customer base is needed to get the ball rolling.